How can electric car producers build momentum for their technology in Essay

How can electric car producers build momentum for their technology in China and stop the momentum of internal combustion engine manufacturers - Essay Example In other words, the electric vehicle (car or automobile) was abandoned much too early in lieu or in favor of the internal combustion engine because of many practical considerations. Many people today mistakenly think the electric car is a modern invention when in fact, it had existed almost two centuries ago and it is only now the electric car is having a revival of sorts due to environmental concerns, peak oil, and global warming due to carbon emissions. Most of the cars manufactured today are used in modern Western countries but China of late has also seen a strong demand for cars due to robust economic growth coupled with a big rich middle class that arose as a result of China’s rapid industrialization and transition to a free-market economy in the last few decades. The People’s Republic of China is now number one in terms of total vehicle production (including passenger cars, light commercial vehicles, buses, trucks, and coaches) surpassing the European Union, the United States of America, Japan, and even Germany. However, most of this production is internal combustion vehicles and the top producer is Toyota, followed by General Motors, Volkswagen, Hyundai, Ford, Nissan, and Honda. Electric car makers can grab the huge Chinese market if they are astute. Marketing – makers of electric vehicles can appeal to Chinese buyers by claiming how the electric car produces much less carbon emissions (pollution) compared to an internal combustion vehicle (gas engine) by highlighting the benefits of electric vehicles (EV) while addressing the concerns of potential buyers on the drawbacks of EVs which are now being tackled by improved technologies and at the same time point to the disadvantages of the continued use of gas-engine vehicles in a resource-scarce country like China. a. Pollution – even if EVs are charged using electricity produced from coal-powered plants, the resulting carbon emission is only about one-half of the pollution from internal